2916 NW Chelsea Place | Blue Springs, MO 64015| pmdownton@aol.com
Web Development / Graphic Design Expertise
Marketing Management / Start-Up Ventures
Dynamic leadership career with over 10 years design and marketing experience. Combines creative design, strategic marketing qualifications and effectively working with diverse teams of professionals, driving them to new levels of success in highly competitive, fast-paced environments.
WEB DEVELOPMENT /GRAPHIC DESIGN EXPERIENCE
Selected by John Knox Village to redevelop and maintain company website resulting in 20% increase in web site traffic. Managed and operated Google Adwords accounts. Led in the implementation of corporate brand identity standards and the reduction of advertising expenses by developing strategic marketing/communications plans for various business units and creating innovative brochures, postcards and advertisements.
• Managed photography used for print and online materials.
• Mentored and coached junior designers through frequent feedback regarding performance.
• Developed promotional campaigns encompassing direct mail and emarketing.
• Managed on-press approval process of printed marketing materials to ensure quality.
• Negotiated printing cost among printers.
MARKETING/CORPORATE DEVELOPMENT EXPERIENCE
Redeveloped corporate identity for the Personal Marketing Company. Other design and marketing efforts resulted in top-of-mind name recognition among many in the real estate industry.
• Assisted in the planning and development of trade show events and sales presentations.
• Prepared client presentations outlining proposed designs and marketing strategies.
• Advised clients on inexpensive marketing tactics to employ in order to generate leads.
• Negotiated advertising pricing with account representatives.
• Utilized social media tools such as Twitter and Facebook for promotional purposes.
• Delivered exceptional customer services to meet deadlines.
TRAINING/TEACHING EXPERIENCE
Recruited by Devry University to instruct students in web design. Developed creative methods to deliver course materials including class competitions and trivia games.
• Utilized teaching methods such as online tools, Power Point presentations & group discussions.
• Offered required help to the students outer the classrooms if needed.
• Received a 90% teaching approval rating from students.
ENTREPRENEURIAL/CONSULTING EXPERIENCE
Founded patrickdownton.com (design and consultation service) to provide small business owners with quality web, graphic design and marketing services. Activities included setting creative direction, style guide, and design quality standard for clients. Developed copy for client web sites utilizing search engine optimization techniques, employed MySQL to create data-driven websites. Utilized social media tools such as Twitter and Facebook for promotional purposes.
• Prepared client presentations outlining proposed designs and marketing strategies.
• Advised clients on inexpensive marketing tactics to employ in order to generate leads.
• Utilized Dreamweaver to design client web sites on time and within budget.
• Delivered exceptional customer services to meet deadlines.
PROFESSIONAL EXPERIENCE
Designer/ Marketing Consultant: 8/07 to Present – patrickdowntn.com: Kansas City , MO.
Adjunct Professor of Design: 1/10 to 6/10 - Devry University: Kansas City , MO.
Senior Graphic Designer: 8/2005 to 2/2010 - John Knox Village – Lee’s Summit , MO.
Graphic Designer: 1/1999 to 8/2005 - The Personal Marketing Company – Lenexa , KS .
EDUCATION
Masters of Business Administration, May 2007.
Avila University , Kansas City, MO.
Bachelor of Arts Degree, May 1999.
Avila University, Kansas City, MO.
SOFTWARE SKILLS
Over ten years experience using the following programs:
Adobe products including:
• Photoshop, InDesign, Illustrator, Acrobat, Freehand, Dreamweaver, and Flash
Microsoft products including:
• Front Page, Power Point, Excel and Access
PROGRAMMING SKILLS
Over seven years experience using the following program languages:
• DHTML, Javascript, Actionscript
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